Social Media Marketing For Financial Services
WHAT WILL THIS WORKSHOP TEACH YOU?
· Building your financial brand saliency and boost visibility
· Build advocacy by Customer Relationship Management program
· Generating leads and enquiries through social media
· Resolving crisis situations
· Developing customer complaints resolution framework
· Get your products reviewed endorsed by influencers
WHO SHOULD ATTEND THIS WORKSHOP?
· Marketing and communications professionals from banks, mutual funds, insurance, NBFCs and other financial services companies
· Professionals from industry bodies like AMFI
· Business magazine editors and journalists
· Entrepreneurs looking to enter the BFSI space
· Agencies handling BFSI clients
WORKSHOP SESSION DETAILS
|
Topic
|
Start Time |
End Time |
|
Introduction to the session - What to expect over the next few hours |
9:30 |
9:45 |
|
Social media for businesses - How can brands leverage the power of conversation? |
9:45 |
10:30 |
|
Social media for finance brands - An introduction to the world of opportunity |
10:30 |
11:00 |
|
Tea break |
11:00 |
11:15 |
|
Differentiating your financial brand - Bringing your USP alive on social media |
11:15 |
12:15 |
|
Capturing leads and acquisition - Generating business out of conversations |
12:15 |
12:45 |
|
Customer Relationship Management - Keeping your customers happy through social media |
12:45 |
13:15 |
|
Lunch |
13:15 |
14:00 |
|
Handling crisis situations - Fighting the fire before it spreads |
14:00 |
14:30 |
|
Advocacy management - Tapping into the power of influencers |
14:30 |
15:00 |
|
Case studies - A look at a few who have done it right |
15:00 |
15:30 |
|
Tea break |
15:30 |
15:45 |
|
Analytics and measurement - Keeping a track of your ROI |
15:45 |
16:15 |
|
Questions and interactions |
16:15 |
16:45 |
|
Hands on exercises |
16:45 |
17:30 |
SPEAKERS
Mr. Nimesh Shah: Brings with him 12 years of experience in sales, marketing and digital media across companies such as Britannia and Marico. View his LinkedIn profile here.
Ms. Sandhya Sadananda: Brings with her 12 years of experience in PR across various agencies and corporates such as Genesis and Marico. View her LinkedIn profile here.
REGISTRATION FEE
Workshop fee of INR 7,500 plus 12.36% service tax.
DISCOUNT
-
20% Group discount: For people who register in groups of 3
The discounts cannot be combined.
REFUNDS AND TRANSFERS
The registration fee will not be refunded once the payment is made. A participant has three options:
* Cancel his enrolment entirely
* Be eligible for another workshop conducted by Windchimes Communications in a period of 12 months from date of registration.
* Transfer current registration to another person for the current workshop.
If you would like to cancel your enrolment, please mail us as workshops@windchimes.co.in, and we will help you out.
If you have any question related to the workshop or are facing issues with registration, please contact:
* Windchimes Communications at (091-22) 26518610 or workshops@windchimes.co.in or
* Deepak Gopalakrishnan at 091-98212-24826 or deepak@windchimes.co.in
Please carry your laptop to the event since we will be providing a lot of examples and having hands-on exercises. Please create accounts for yourself on Twitter, Facebook and LinkedIn, and if possible, familiarise yourself with them for a period of a week.
