Doing Social Media is no more an option today. What matters is how you do it! If you are looking at leveraging Social Media for Brand Promotion, Lead Generation or CommunityBuilding, you may not want to miss this hands-on workshop.
Curriculum & Schedule
|
Day I
|
Session Details
|
Day II
|
Session Details
|
|
8:30 - 9:30
|
Networking Tea / Coffee
|
8:30 - 9:30
|
Networking Tea / Coffee
|
|
9:30 - 10:30
|
Introduction & Why Care About Social Media
|
9:30 - 10:00
|
Recap of Day 1
|
|
10:30 - 11:30
|
Creating Social Media Marketing Strategy
|
10:00 - 10:45
|
Social Media Case Study
|
|
11:30 - 12:00
|
Social Media Marketing Strategy Presentations
|
10:45 - 12:30
|
How to Leverage Linkedin for Lead Gen & Personal Branding
|
|
12:00 - 1:30
|
Demystifying CommunityBuilding on Social Media
|
12:30 - 1:30
|
Social Search Optimization
|
|
1:30 - 2:15
|
Networking Lunch
|
1:30 - 2:15
|
Networking Lunch
|
|
2:15 - 3:00
|
Facebook CommunityBuildingCompetition
|
2:15 - 3:00
|
Facebook Advertising
|
|
3:00 - 4:00
|
Twitter: The Jewel in the Social Media Crown
|
3:00 - 3:45
|
Discussion on Social Media Strategy
|
|
4:00 - 4:30
|
Networking Tea / Coffee
|
3:45 - 4:15
|
Networking Tea / Coffee
|
|
4:30 - 5:30
|
Twitter Get Going: Hands-on Exercises
|
4:15 - 5:00
|
How To Measure ROI On Social Media
|
|
5:30 - 6:00
|
Making of Social Network
|
5:00 - 5:30
|
Feedback | Certificate Distribution |Webinar Setup
|
Who Should Attend?
Sales and Business Development Professionals
Advertising & Marketing Professiona
Brand Managers and Media Planners
CXOs
Entrepreneurs
Digital Marketing Professionals
Web Strategists
Key Promises:
Why should a Business Care about Social Media?
Insights into How Other Businesses are Succeeding (as well Failing) using Social Media?
How to Develop and Execute a Successful Social Media Marketing Strategy including Positioning on Social Media
Why, what and how of leveraging various Social Media Marketing channels (Facebook, LinkedIn, Twitter, Blogs etc)
How can you measure and keep an ongoing track on success of your Social Media Marketing campaign
Social Media Marketing Toolbox to move Rapidly and Profitably against Competition
Pre-requisites
Account on LinkedIn, Facebook and Twitter. If you are not an active user - start using them actively for atleast 1 week before your workshop.
Note - Please ensure that you carry your laptop to the event.